Amid the wave of integration and development between consumer electronics and home furnishing exhibitions, the collaboration between Guangdong Weile and Konka Group stands out like a brilliant pearl. Since their partnership began in 2017, they have consistently centered on customized product display furniture as the core link, steadily advancing in the market competition. Not only have they achieved the initial production value breakthroughs, but they have also established a stable and continuous strategic partnership, setting a model for the "demand customization + resource complementarity" cooperation mode within the industry.
Looking back to the starting point of our cooperation, the market environment in 2017 created an important opportunity for both sides to join hands. At that time, Konka Group was at a critical stage of upgrading its consumer electronics business. With the successive launch of smart TVs and multi-category home appliances, the importance of terminal display scenarios was increasingly prominent - traditional standardized display furniture could no longer meet the functional display requirements of different products, nor could it adapt to the diverse decoration styles of offline stores. To enhance the competitiveness of its products at the terminal, Konka Group urgently needed to find a display furniture partner with customized production capabilities, strict quality control, and high delivery efficiency. Guangdong Weile's professional accumulation in the field of customized furniture precisely met this demand.
Although Guangdong Weile is not as large as the industry giants, it has accumulated rich experience in the display furniture field by precisely grasping and quickly responding to customized demands. Its team has been deeply engaged in furniture design and production for many years and is good at providing full-process services from scheme design, material selection to production implementation based on the product characteristics, brand tone and store space layout of customers. Especially in the production of display furniture combining metal structure and wood craftsmanship, it not only ensures the load-bearing capacity and durability of the products, but also highlights the brand quality through detailed design. It is precisely this "customer demand-oriented" service concept that led Konka Group to choose to cooperate with Guangdong Weile after multiple investigations.
After the official signing in 2017, the cooperation quickly entered a substantive advancement stage. Konka Group first put forward the customized furniture requirements for the three core product lines of smart TVs, energy-saving refrigerators, and new rice cookers: The TV display cabinet needs to have a modular design, be adaptable to TVs of different sizes from 32 inches to 75 inches, and integrate functions such as cable hiding and ambient light control; the refrigerator display stand requires moisture-proof and wear-resistant materials, with reserved heat dissipation space at the bottom, and the countertop can be embedded with product parameter description plates for consumers to understand the performance intuitively; the rice cooker display rack needs to balance multi-level display and individual product highlighting, with adjustable shelf angles, and the overall style should conform to Konka's "simple and fashionable" brand positioning.
In response to these refined demands, Guangdong Weile established a dedicated service team and held multiple rounds of communication with the marketing and terminal departments of Konka Group. During the design stage, the Weile team not only provided more than three sets of draft sketches for selection but also utilized 3D modeling technology to restore and display the effects, allowing Konka to have a clear vision of the appearance of the finished products in the store setting. In the material selection phase, to meet the moisture-proof requirements of the refrigerator display stand, they specially chose imported eco-friendly boards and carried out edge sealing and waterproof treatment. The metal frame of the TV display cabinet was made of cold-rolled steel and underwent acid washing and phosphating rust prevention treatment to ensure it would not deform easily over long-term use. During the production process, Weile strictly implemented the "first piece inspection + process patrol inspection + finished product full inspection" three-inspection system. Each batch of products had to pass the load-bearing test and wear resistance test before leaving the factory. Please provide the text you want to be translated.
Efficient collaboration and strict quality control enabled the two sides to achieve a "good start" in the first year of cooperation. By the end of 2017, statistics showed that Guangdong Weile had produced customized display furniture for Konka Group, covering over 300 offline stores across the country, including more than 1,200 sets of TV display cabinets, over 800 refrigerator display stands, and over 1,500 rice cooker display racks. The cooperation output value exceeded 30 million yuan. Behind this achievement, it was not only the quantity of products that met the standards, but also the boost to terminal sales brought by the display furniture - according to feedback from Konka Group, stores equipped with customized display furniture saw a 40% increase in product attention, and some stores saw a 25% year-on-year increase in home appliance sales, fully verifying the commercial value of the cooperation between the two sides.
Since 2018, the cooperation between the two sides has not been limited to the initial achievements but has been continuously deepened, achieving an upgrade from "product customization to strategic collaboration". With the expansion of Konka Group's product line, the cooperation categories have gradually extended to new categories such as washing machine display cabinets and air conditioner experience tables, and the customization demands have become more diversified: for example, the integrated home appliance display wall designed for offline experience stores integrates multiple product display functions, saving store space; the lightweight display racks customized for offline pick-up stores of e-commerce platforms are easy to assemble and transport. Guangdong Weile has further enhanced the efficiency of customized production by introducing automated production equipment, reducing the order delivery cycle from the initial 15 days to 7-10 days. At the same time, it has established an "emergency order green channel" to ensure that the display furniture needs for Konka's new store openings or promotional activities can be responded to quickly.
To ensure the stability of the cooperation, both sides have established a complete collaboration mechanism: holding monthly online communication meetings to synchronize order progress and feedback product usage issues; conducting offline reviews every quarter to optimize design plans based on market feedback; jointly formulating the cooperation plan for the next year annually, including the R&D direction of new display furniture and cost control targets. Even after 2020, despite challenges such as rising raw material prices and disrupted logistics, both sides have jointly addressed these issues through joint procurement and regionalized warehousing, and there has never been a situation where supply problems affected Konka's terminal display.
Now, the cooperation between Guangdong Weile and Konka Group has entered its ninth year. The cumulative delivery of custom display furniture has exceeded 100,000 pieces, and the service covers over 80% of Konka's offline terminals across the country. This partnership has not only brought stable economic benefits to both sides but also formed a virtuous cycle of "demand driving production and production feeding sales". Through serving Konka, Guangdong Weile has accumulated experience in customizing display furniture for the consumer electronics industry and further expanded its customer base among other home appliance brands. Konka, on the other hand, has continuously enhanced its terminal brand image and consumer experience through customized displays, consolidating its market position in the industry.
Looking ahead, as Konka Group deepens its layout in the smart home sector, both sides have planned to explore new cooperation around "smart display scenarios", such as integrating IoT technology into display furniture to achieve an intelligent combination of product display and consumer interaction. It can be foreseen that this cooperation based on trust and win-win will shine in more fields and continue to write a successful chapter of cross-border cooperation between consumer electronics and custom furniture.