In the supply chain landscape of the retail industry, establishing a long-term and stable partnership with global retail giant Walmart is the highest recognition of a company's product quality, delivery capabilities, and innovation strength. Since 2018, Guangdong Weile Environmental Protection Technology Co., Ltd. (hereinafter referred to as "Guangdong Weile") has, with its superior products and services, and through the bridge of design and decoration companies, opened the door to cooperation with Wal-Mart, embarking on a seven-year journey of mutual benefit.
2018 was a milestone year for Guangdong Weile. At that time, relying on its accumulation in the application of environmental protection materials and the research and development of commercial display props, and with the recommendation and assistance of design and decoration companies, it participated in Walmart's global supplier qualification review. From the repeated optimization of product design drawings to the strict refinement of production processes and the multiple rounds of sample testing, the Guangdong Weile team responded to each assessment with an attitude of "pursuing excellence". Eventually, it successfully won the first batch of orders from Walmart with its outstanding advantages in environmental friendliness, durability, and aesthetics, covering multiple categories such as clothing display stands, fruit display shelves, and electronic scale display stands, with an order volume exceeding 10,000 pieces, laying a solid foundation for the cooperation.
In the early stage of the cooperation, Guangdong Weile demonstrated strong supply chain integration capabilities and delivery strength. As a global chain retail enterprise, Walmart has extremely high requirements for the standardization and large-scale production of products - clothing display stands need to balance load-bearing and display flexibility, fruit display shelves must meet food-grade environmental protection standards, and electronic scale display stands need to precisely match the size of the equipment. To meet these demands, Guangdong Weile invested special funds to upgrade its production line, introduced automated cutting and assembly equipment, and established a full-process quality control system, with professional quality inspection personnel at every stage from raw material procurement to finished product delivery. From 2018 to 2020, the company delivered over 30,000 pieces of various shelf products to Walmart, with a production value exceeding 70 million yuan, earning the trust of the other party with solid performance.
As the cooperation deepened, Guangdong Weile was no longer limited to the role of "order executor", but actively participated in the innovation of Walmart's display props. In 2021, in response to the upgrade needs of the shoe section's consumption scenarios, the company, in collaboration with design and decoration companies, jointly developed a shoe-trying stool with a high-definition anti-fog glass mirror and a shoe display stand. The shoe-trying stool adopted ergonomic design and was equipped with a high-definition anti-fog glass mirror, allowing consumers to easily check the effect after trying on shoes; the shoe display stand was designed with a modular structure, which could be flexibly combined according to the store space, and was made of waterproof and wear-resistant materials to meet the high-frequency usage requirements of the retail environment. These two innovative products were well-received by Walmart stores and consumers upon their introduction, and also elevated Guangdong Weile from a "qualified supplier" to a "strategic partner".
Today, seven years have passed, and the cooperation between Guangdong Weile and Walmart still maintains vigorous vitality. Even in the current challenging retail environment, Walmart continues to place new orders with Guangdong Weile through design and decoration companies, and the cooperation categories have expanded from the initial basic shelves to personalized display props and intelligent display equipment. For Guangdong Weile, the cooperation with Walmart not only brings stable revenue but also promotes the company's leapfrog growth in product research and development, quality control, and supply chain management. Standing at a new starting point, Guangdong Weile will continue to take "environmental protection and innovation" as its core, deepen the collaborative cooperation with design and decoration companies, and continuously provide Wal-Mart with higher-quality products that better meet consumer demands. We have every reason to believe that this cooperation based on trust and mutual benefit will shine even brighter in the years to come and write more success stories for both sides.