In the field of custom commercial display furniture, the factory relocation trajectory of Guangdong Weile is a vivid testament to the company's rapid growth. From its old factory in Zhongshan to the current production base covering over 20,000 square meters, within just three years, the repeated shortage of production space is not only a witness to its development speed but also a high recognition of its professional strength from the market.
As a key player in domestic custom commercial display furniture, Guangdong Weile's product matrix always closely follows the demands of retail terminals: from high-end cigarette cabinets for tobacco specialty stores to intelligent display racks and platforms for home appliance stores, from personalized display systems for clothing brands to custom display cabinets for various specialty stores, each product embodies the design concept of "space empowering sales". The particularity of these products lies in that, from the storage of raw materials such as wood, metal, and glass, to the circulation of semi-finished products through processes like cutting, grinding, and assembly, and then to the stacking of finished products after inspection, all require ample space support. Just for a large home appliance display system, from raw material entry to finished product exit, it needs to go through 12 rounds of space turnover, which puts forward extremely high requirements for the rationality of production layout.
Three years ago, to meet the business growth needs at that time, Guangdong Weile relocated and upgraded its Zhongshan production base. When planning the new factory, 30% of expansion space was reserved. However, with the recovery of the consumer market in recent years, the personalized demands for display scenes from retail terminals have grown explosively. Relying on the business philosophy of "winning by quality and customizing as needed", the company has successfully established in-depth cooperation with many leading home appliance brands and chain clothing groups. In the second quarter of this year alone, the order volume of custom display cabinets increased by 78% year-on-year. The production scheduling of the existing workshop is already at full capacity - the turnover rate of the raw material warehouse has increased by 40% compared to last year, the semi-finished product temporary storage area has had to encroach on the finished product inspection space, and the loading time for logistics has been extended from 4 hours to 6 hours.
"The trust of customers forces us to accelerate our growth," said the company's production manager when talking about the expansion plan. The site selection for the new factory has entered the substantive evaluation stage, with a planned total area 1.8 times that of the current scale. It will not only have independent raw material zones and intelligent semi-finished product circulation lines but also add 3 dust-free spray painting lines and 2 constant-temperature finished product warehouses. It is expected that after commissioning, the delivery cycle of a single order will be shortened by 20%. This decision is based on a precise judgment of market demand: as physical retail enters the "experiential consumption" era, brand owners' requirements for display scenes are continuously upgrading from traditional display functions to the compound functions of brand culture transmission and consumption scene creation, which requires more production space to support the realization of complex processes.
From the relocation and upgrade three years ago to the current expansion, every step of Guangdong Weile's growth stems from its deep response to customer needs. In the field of commercial display furniture, product quality is the foundation, delivery efficiency is the guarantee, and the continuous expansion of production capacity is the hard power for the company to fulfill its commitment of "customer-centered". This search for a larger factory is not only to meet the current surging order demands but also to build a capacity platform that can support the development over the next three years, so as to provide full-chain customization services from design and research to production and delivery for more brand customers.
For brand owners seeking display solutions, Guangdong Weile's expansion move undoubtedly sends out a positive signal: sufficient capacity means more stable delivery, advanced production layout means higher process realization, and the company's rapid growth itself is the best recognition of its products and services from the market. In the field of commercial display, choosing to cooperate with suppliers with continuous growth potential undoubtedly provides more reliable guarantees for the terminal image upgrade of brands.