In the vibrant manufacturing hub of Shunde, Foshan, the stories of cooperation among enterprises often carry the imprints of the times and the codes of development. The partnership between Guangdong Weile and Guangdong Rongsheng Electric Appliance Co., Ltd. is a tale of industrial connection spanning over a decade. From their initial acquaintance in 2005, to a temporary parting due to strategic adjustments, and now to a joyous reunion, the intersection of these two enterprises not only witnessed each other's growth and transformation but also reflected the perseverance and breakthroughs of Shunde's manufacturing industry in the tide of transformation.
In 2005, when Foshan Shunde Qijia Hardware Co., Ltd. (the predecessor of Guangdong Weile) quietly emerged in the industrial zone of Shunde, no one could have predicted that this fledgling enterprise would later write a legend of cooperation with an industry giant. At that time, Qijia Hardware had a factory area of only about 10,000 square meters and a small team, yet it was filled with the ambition to carve out a niche in the display props industry. It was at this moment that Rongsheng Electric Appliance appeared, bringing an unexpected opportunity to this nascent enterprise.
As a well-known domestic home appliance brand, Rongsheng Electric Appliance has deep roots and wide influence in the industry. Becoming a partner of Rongsheng Electric Appliance was undoubtedly a milestone leap for Qijia Hardware at that time. Rongsheng Electric Appliance not only brought stable orders to Qijia Hardware but more importantly, through the cooperation with Rongsheng Electric Appliance, Qijia Display was exposed to high-standard production requirements and advanced management concepts. Under the influence of Rongsheng Electric Appliance, Qijia Hardware achieved a qualitative leap from the standardization of production processes to the refinement of quality control. It can be said that Rongsheng Electric Appliance was like a guiding "benefactor", injecting crucial impetus into the growth of Qijia Hardware, enabling this fledgling enterprise to gain a foothold in the fierce market competition and gradually accumulate valuable industry experience and customer resources.
During the five years of collaboration with Rongsheng Electric Appliance, Qijia Hardware achieved a leapfrog development from nothing to something, from weakness to strength. The production scale continuously expanded, the employee team grew larger, and the comprehensive strength of the enterprise steadily improved. The initial 10,000-square-meter factory gradually became unable to meet the growing production demands, which also reflected the vigorous development trend of the enterprise from one side. This cooperation not only brought tangible economic benefits to Qijia Hardware but also cultivated a spirit of striving for excellence and pursuing perfection within the enterprise, laying a solid foundation for its subsequent development.
However, just when the enterprise was flourishing, the leader of Qijia Hardware made an unexpected decision. With the changes in the market environment and the adjustment of the enterprise's development strategy, Qijia Hardware (which had been renamed Guangdong Weile) began to shift its focus to new fields. At that time, the company's management believed that the display industry had relatively low technical barriers and was a labor-intensive low-end industry with limited long-term development space. In contrast, the water purifier and other drinking water equipment industry was both technologically advanced and closely related to people's daily lives, with broad market prospects. Based on this judgment, Guangdong Weile decided to adjust its industrial structure and devote most of its efforts to the development and production of water purifiers.
To concentrate resources on developing new businesses, Guangdong Weile began to significantly reduce its display production scale. Against this backdrop, the cooperation with Rongsheng Electric Appliance had to come to a temporary end. For both parties, the interruption of this cooperation might have carried a hint of regret, but from the perspective of enterprise development, it was a necessary choice for Guangdong Weile on its path of diversified development.
The road of transformation is never smooth. After entering the water purifier industry, Guangdong Weile faced new technical challenges, market competition, and brand-building pressures. However, with the production management experience accumulated in the exhibition industry and the spirit of daring to try, Guangdong Weile gradually opened up a market in the field of water purifiers. After several years of unremitting efforts, the company's production scale of water purifiers continued to expand, and the sales volume steadily increased, occupying a place in the market.
With the maturation of the water purifier business, the management of Guangdong Weile made an important decision - to split the business and focus on development. The boss invested to establish a new company - Guangdong Shunde Yiheyuan Electrical Appliance Technology Co., Ltd., and transferred the production and operation of water purifiers to this company as a whole. Such an arrangement not only facilitated the independent development and professional operation of the water purifier business but also allowed Guangdong Weile to refocus on its original business - custom-made exhibition furniture.
Although Guangdong Weile's production scale in the exhibition industry shrank after returning to its main business, it never completely gave up the production of exhibition furniture. During this period, the company continuously updated its production equipment, improved supporting facilities, and accumulated more production experience and technical reserves. With its excellent product quality, exquisite craftsmanship, and flexible customization capabilities, Guangdong Weile quickly regained its advantage in the exhibition furniture market, and its business scale continued to expand. The original 20,000-square-meter factory soon became inadequate, and the company once again demonstrated strong development momentum.
After regaining its footing, the management of Guangdong Weile unanimously thought of its former important partner - Rongsheng Electrical Appliances. Over the years, Rongsheng Electrical Appliances has maintained a stable position in the industry, and its demand for exhibition props has continued to exist as its business has grown. More importantly, the two sides have established deep trust and tacit understanding through past cooperation, and they have a clear understanding of each other's strength and philosophy.
When Guangdong Weile expressed its willingness to cooperate again with Rongsheng Electrical Appliances, it did not expect that the process would be so smooth. Perhaps due to the recognition of Guangdong Weile's strength or the remembrance of the past cooperation, the two sides reached a consensus on re-cooperation without spending much time on communication and negotiation. This industrial connection that had been interrupted for many years finally had the opportunity to write a new chapter as both sides looked forward to it.
After the resumption of cooperation, Guangdong Weile threw itself into the cooperation with Rongsheng Electrical Appliances with a brand-new attitude. Today, Guangdong Weile has stronger R&D capabilities, more advanced production equipment, and a more complete service system in the field of custom-made exhibition furniture. Whether it is the design creativity of exhibition props or the refinement of production processes, there have been significant improvements compared to before. Meanwhile, Rongsheng Electrical Appliances' continuous development in the market has also put forward higher requirements for exhibition props. The cooperation between the two sides has achieved complementary advantages and mutual benefits at a higher starting point.
Looking back on the cooperation history between Guangdong Weile and Rongsheng Electrical Appliances, from the initial partnership to the temporary parting and now the resumption of cooperation, this industrial connection spanning over a decade not only witnessed the growth and transformation of the two enterprises but also demonstrated the resilience and vitality of Shunde's manufacturing industry in the process of transformation and upgrading. For Guangdong Weile, Rongsheng Electrical Appliances, this "benefactor", has long exceeded the significance of a simple business partnership and has become a valuable asset in the company's development history. For Rongsheng Electrical Appliances, the re-cooperation with Guangdong Weile has also added a boost in the market competition.
Looking to the future, as the market environment continues to change and both enterprises continue to develop, the cooperation between Guangdong Weile and Rongsheng Electrical Appliances may face new challenges. However, it is certain that based on mutual trust and tacit understanding, as well as the deep friendship formed through long-term cooperation, the two sides will surely join hands and write more brilliant chapters in their respective fields, contributing to the prosperous development of Shunde's manufacturing industry.